If you avoid social media, you may want to rethink your position a bit when it comes to finding a job. This doesn’t mean you need to increase your time on Snapchat, but consider social media as another part of your resume or cover letter – another piece of who you are and what you have done. In fact, an annual social media recruitment survey from CareerBuilder discovered 60 percent of employers check social media of candidates, up 500 percent over the last ten years!
Social proof tells your career story.
If you don’t have a LinkedIn page or one full of general information, it won’t capture the attention of any potential employer, nor will it elicit a callback. Nothing of note to display means you’ll likely get passed over. Make sure to note impacts and accomplishments – make yourself memorable in a positive way.
Lack of social proof indicates you’ve done nothing of note.
If you have nothing impressive in your social media profile, why will employers take an interest in you? It’s almost as bad as a profile filled with keg party pics. What have you done to improve where you’ve worked? What contributions have you made? This all implies to an employer what you can do for them; a bare bones social media profile indicates that you won’t add value. Use your platform to toot your own horn so employers will take notice.
Lack of social proof indicates lethargy.
Employers want someone with energy who wants to prove themselves as marketable. What you don’t add will tell its own incomplete, sometimes incorrect story – it leads an employer to fill in the blanks you leave, and often they have a negative slant. Thorough social proof implies that you want to show a strong career narrative and put your best foot forward.
Let a voice other than your own talk about you.
A social media profile with only your words discussing your accomplishments can come off as bragging. Having others you’ve worked with write recommendations and touting your accomplishments lends serious weight to your claims – employers want to know that others agree you have qualities that will improve a business. This in turn encourages them to seek you out as well.
Social proof enhances your authenticity.
Employers want to know the real you. They want a candid photograph, not just a posed picture in a frame. Adding quotes, commendations, and stories from others, as noted, give a better idea of just who you are, your personal brand, and lend accuracy to how you present yourself. If you make yourself engaging, others (employers) will want to engage with you as well.
How can you best present your voice through social proof? For advice on how to do just that, visit PrideStaff.